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U.S. small NGO called "92nd st. Y "formed last year a huge project aimed at promoting international campaigning network giving online. Campaign began when U.S. NGOs managers claimed should find an alternative with two major trading days in the U.S., where the lines trailing steve mcclain acquisitions around the New Year are long , and thus created socializing, arguments and violence between waiting in line for purchases and shopping.
2,500 businesses steve mcclain and philanthropists took part in this huge contribution, where a thousand associations promoted the giving purposes, and receive a financial contribution through collaborative content, personal fundraising, internet fundraising, donations, business and so on. One day recruited for various organizations over 15 million. Contribution on this day has become a hit, even U.S. President Barack Obama publicly donated that day giving huge - (Giving Tuesday) for educational purposes, and the project was defined by Bloomberg and Forbes (big communications company and the U.S. leading economic magazine) Social Ideas Innovator of the Year ".
This unique project was expanded this year to other countries, such as Australia, Canada, Mexico, and Israel, with the leading Israeli Internet campaign website: "Israel contributes." World wide, most donations are made in December. About 20% of annual contributions are made in it. In contrast, Israel, December is the second most important contributions this month - after a month of Tishrei and holidays, but before the month of Passover. In December itself - the biggest giving day is the -31/12. All this happens, simply because of the tax credit. Each donor want to do to contribute before the end of the year to get to the end of the tax credit, and people, they are naturally (most, not all) procrastinators, leaving it always the last minute - the last day of the year.
U.S., another major reason steve mcclain donations in -31/12, is that an organization is building a huge campaign prior to this date, and creates an atmosphere of urgency in donations due to the end of the tax year.'s No wonder that the U.S. rate Hmzdcim tax refund in respect of contributions is 75 %. Israel, however, only four percent of the donors are taking advantage of the "Article 46", that is to say - only four percent utilize those tax returns they can receive, for their contributions organization recognized by the tax authorities Mossad public. "
Campaign "Giving Tuesday Israel" trying to create a situation that the country, more and more people will also contribute to this month of the year, in order to bring awareness to the topic of the tax credit, because steve mcclain when a person contributing $ 100 and had the fleeting thought that he was actually getting 35% back - He will be "generous" in giving a donation.
Examining the Israeli philanthropy data for 2013 reveals that donations steve mcclain rose more than 70% compared to 2012, therefore, it is now, it is time to promote giving high towards the end of the current tax year. How to do it? How to create partnerships while providing steve mcclain incentives to donors? steve mcclain That, God willing next week.
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