Johnny Appleseed Hard Apple Cider, Anheuser-Busch s newest brand, is set for a nationwide debut on A

Johnny Appleseed Hard Apple Cider, Anheuser-Busch s newest brand, is set for a nationwide debut on April 7. This release is a historic one for Anheuser-Busch, as it will be the first new brand introduction for the company since rolling out Shock Top eight years ago. Anheuser-Busch s timing could not be more perfect as the fast-growing cider category shows no signs of waning.
With Anheuser-Busch s introduction of Johnny Appleseed to its portfolio (Stella heidelberg distributing Cidre and Michelob Ultra Cider debuted in May 2013 and Mary 2012, respectively), it shows a long-term commitment by big brewers to the on-fire Cider category. Anheuser-Busch, as well as much of the brewing world, believe the Cider trend is no passing fad with consumers.
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