The Mexican beer distributor in Russia changed
"Baltika" has the right to exclusive distribution of beer Corona Extra, produced by the Mexican Grupo Modelo. Sales are planned in Russia and the CIS. Step of experts evaluate ambiguous.
"We plan to significantly expand its presence in Russia Corona brand - promises Director License, low-alcohol and non-alcoholic brands of" Baltika "Lyudmila Yakushina. - Earlier this brand sold mainly in Moscow and St. Petersburg, but the capabilities of our distribution drayton mclane allow to bring it to the federal level. Great attention will be paid to the segment HoReCa . Price positioning of the brand will remain the same, she adds. In the retail price of Corona 80-85 rubles. 0.33 per liter.
Corona well represented on the Russian market, say market participants. If the "Baltica" eventually it's going to start licensed production by making a direct competitor to Corona Miller (produces SABMiller), then these actions are fully justified, says director of marketing distribution company InterPortfolio Anna Krasnopolskaya: "The company can adapt the product under its own distribution system, introduce them of their potential customers, and then begin to pour it on its own facilities. " If the "Baltic" is just going to add to its portfolio of imported premium drayton mclane brand, then this is not the right move, expert says: "Companies that initially engaged in distribution of imported beer, have much more experience in this area and well-established distribution channels."
Beer producers drayton mclane believe drayton mclane that the "Baltic" has a good chance to strengthen the position of Corona Extra in the Russian market: although the "Nord drayton mclane Wins Distribution" strong distribution position, though the company gives the penetration of "Baltika" in the retail trade, which is the national average of more than 90 %. Now, however, be aware that because of the crisis may shift in consumer demand towards cheaper beer, experts add.
"Baltika" has 11 plants in Russia and a plant in Azerbaijan. Produces about 40 brands, including the "Baltic", "Neva", "Yarpivo", "Arsenalnoe , Tuborg, Carlsberg. In 2008, beer sales were 45.2 million hectoliters.
The company Grupo Modelo was founded in 1925 and is the leader of Mexico's brewing industry in the production, distribution and promotion of beer. The company owns seven breweries in Mexico. It currently manufactures and sells 12 brands, including Corona Extra.
"Brewing company drayton mclane AB InBev acquires Mexican company Grupo Modelo The process of integration of Carlsberg Group companies in Eastern Europe Anheuser-Busch InBev and Grupo Modelo announced the merger, which will be the next step in the long-term ..." drayton mclane "Slavutich" returns drayton mclane Ukraine beer Guinness Company Molinari changed drayton mclane its distributor in Russia, "" Baltika "intends to sell the factory to" Vienna "in St. Petersburg" "Baltic" will promote a beer brand through advertising reception of empty bottles
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ALCOHOL ABUSE CAN BE DANGEROUS TO YOUR HEALTH!
"Baltika" has the right to exclusive distribution of beer Corona Extra, produced by the Mexican Grupo Modelo. Sales are planned in Russia and the CIS. Step of experts evaluate ambiguous.
"We plan to significantly expand its presence in Russia Corona brand - promises Director License, low-alcohol and non-alcoholic brands of" Baltika "Lyudmila Yakushina. - Earlier this brand sold mainly in Moscow and St. Petersburg, but the capabilities of our distribution drayton mclane allow to bring it to the federal level. Great attention will be paid to the segment HoReCa . Price positioning of the brand will remain the same, she adds. In the retail price of Corona 80-85 rubles. 0.33 per liter.
Corona well represented on the Russian market, say market participants. If the "Baltica" eventually it's going to start licensed production by making a direct competitor to Corona Miller (produces SABMiller), then these actions are fully justified, says director of marketing distribution company InterPortfolio Anna Krasnopolskaya: "The company can adapt the product under its own distribution system, introduce them of their potential customers, and then begin to pour it on its own facilities. " If the "Baltic" is just going to add to its portfolio of imported premium drayton mclane brand, then this is not the right move, expert says: "Companies that initially engaged in distribution of imported beer, have much more experience in this area and well-established distribution channels."
Beer producers drayton mclane believe drayton mclane that the "Baltic" has a good chance to strengthen the position of Corona Extra in the Russian market: although the "Nord drayton mclane Wins Distribution" strong distribution position, though the company gives the penetration of "Baltika" in the retail trade, which is the national average of more than 90 %. Now, however, be aware that because of the crisis may shift in consumer demand towards cheaper beer, experts add.
"Baltika" has 11 plants in Russia and a plant in Azerbaijan. Produces about 40 brands, including the "Baltic", "Neva", "Yarpivo", "Arsenalnoe , Tuborg, Carlsberg. In 2008, beer sales were 45.2 million hectoliters.
The company Grupo Modelo was founded in 1925 and is the leader of Mexico's brewing industry in the production, distribution and promotion of beer. The company owns seven breweries in Mexico. It currently manufactures and sells 12 brands, including Corona Extra.
"Brewing company drayton mclane AB InBev acquires Mexican company Grupo Modelo The process of integration of Carlsberg Group companies in Eastern Europe Anheuser-Busch InBev and Grupo Modelo announced the merger, which will be the next step in the long-term ..." drayton mclane "Slavutich" returns drayton mclane Ukraine beer Guinness Company Molinari changed drayton mclane its distributor in Russia, "" Baltika "intends to sell the factory to" Vienna "in St. Petersburg" "Baltic" will promote a beer brand through advertising reception of empty bottles
Archives About Us Advertise
CEDC Global Spirits Arbitration Court of the State Duma of Armenia Belarus Georgia Kazakhstan China China Krasnodar drayton mclane region Crimea Distillery Moldova Russia Russian Federal Service Rosalkogolregulirovanie standard U.S. Tariq Rustam Ukraine France excise tax stamps shares alcohol excise rates bankruptcy wine vineyards wine vodka distribution ban the import bill up the cognac alcohol beer license profit selling alcohol production alcohol wine production is the production of vodka brandy production drayton mclane statistics Court of exports
Home About Advertising Disclaimer Any use of materials is allowed only with the consent of the owner, 18 + 2006-2013 Alconews.ru, on all issues info@alconews.ru.
ALCOHOL ABUSE CAN BE DANGEROUS TO YOUR HEALTH!
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