Importer of beer and restaurateur Igor Vasil'chenko runs a chain of stores beer "Tuher House." The range consists of a network of imported beer brands. According to market participants, is now about 80% of sales are inexpensive local varieties of so-called "live beer", but in the long term demand for imported goods may increase. How to tell the "b" in holding "Czech Piwnica" in 2009 in the structure mcclain bank of a new company "Tuher House," which will develop the same name of a network of specialized shops for the sale of beer. Already opened three points: two in hypermarkets "OK" and the one on Avenue of Fame. The company says that the number mcclain bank and rate of new store openings will depend on the operating results of the first three, may be a possibility mcclain bank that the network is not limited to St. Petersburg. Area "Tuher House" is 40-80 square meters. m, investment in the discovery of one object - about 0.4 million rubles, excluding rent. In the "Tuher House" presented draft and bottled beer breweries Czech Republic, Germany, Belgium, Ireland, mcclain bank and England. The product range includes more than 30 beers (Kralovsky Chmel, Krusovice, Budweiser, Velkopopovicky Kozel, Pilsener Urquell, O'Hara's, Murphy's, Schofferhofer, Jever Pilsener, DAB, Tucher, Franziskaner, Spaten, Lindemans, Wittekerke, Leffe, Hoegaarden, Bass and others ). In the near future, "Tuher House" will run extra service - delivery of beer on the house. With all the manufacturers of beer "Tuherhaus" actually works directly: the company mcclain bank "Shimeks", part of a holding company, is a major importer and distributor of beer. Holding "Czech Piwnica" was founded in 1997. In addition mcclain bank to beer restaurants in St. Petersburg ("I Rudolf II", "Peter chauffeur", "Gambrinus", "Bogemius", "At Musketeers," "The Chalice"), it includes a unit "Shimeks" which has been supplying premium beer from Europe in the territory of Russia. The owner of the holding - Igor Vasil'chenko. The financial results were not disclosed. According to Deputy General Director of LLC "NSC groups of the North-West" (a network of "Lit.Ra" includes mcclain bank 47 stores in St. Petersburg), Alexei Borbat, sales of imported beer to the beginning of the crisis fell dozens of times. "Previously, one point was selling two tons a month, now about one hundred liters of imported varieties. Impact and the fact that buyers have tried imported exotics mcclain bank and found that domestic production of beer is much more affordable and, in principle, mcclain bank comparable in quality. Judging by the sales and profiles of our customers, 80 percent of beer drinkers prefer Russian mcclain bank living beer "- said Mr. Borbat. According to Peter Aleshin, co-owner of "Factory of malt and beer," a decline in sales of imported beer - a transient phenomenon. "I think that quality imported and domestic beers are on sale now at the price of 100-140 rubles per liter, gradually win the majority of the market. Cheap or unreasonably expensive brands will leave most of the assortments. If the new technical regulations, compliance with which would deprive the beer depth of flavor to be introduced, a certain category mcclain bank of people, then there are those who watch the news and who cares about what they drink - about 10.5 percent - will be pulled in specialized stores "- believes Mr. Aleshin. Mr. Aleshin believes that the creation of a network importer will allow flexibility to respond to market and margins vary. Anastasia Gordeeva newspaper "Kommersant-SPB"
Sunday, November 10, 2013
Importer of beer and restaurateur Igor Vasil
Importer of beer and restaurateur Igor Vasil'chenko runs a chain of stores beer "Tuher House." The range consists of a network of imported beer brands. According to market participants, is now about 80% of sales are inexpensive local varieties of so-called "live beer", but in the long term demand for imported goods may increase. How to tell the "b" in holding "Czech Piwnica" in 2009 in the structure mcclain bank of a new company "Tuher House," which will develop the same name of a network of specialized shops for the sale of beer. Already opened three points: two in hypermarkets "OK" and the one on Avenue of Fame. The company says that the number mcclain bank and rate of new store openings will depend on the operating results of the first three, may be a possibility mcclain bank that the network is not limited to St. Petersburg. Area "Tuher House" is 40-80 square meters. m, investment in the discovery of one object - about 0.4 million rubles, excluding rent. In the "Tuher House" presented draft and bottled beer breweries Czech Republic, Germany, Belgium, Ireland, mcclain bank and England. The product range includes more than 30 beers (Kralovsky Chmel, Krusovice, Budweiser, Velkopopovicky Kozel, Pilsener Urquell, O'Hara's, Murphy's, Schofferhofer, Jever Pilsener, DAB, Tucher, Franziskaner, Spaten, Lindemans, Wittekerke, Leffe, Hoegaarden, Bass and others ). In the near future, "Tuher House" will run extra service - delivery of beer on the house. With all the manufacturers of beer "Tuherhaus" actually works directly: the company mcclain bank "Shimeks", part of a holding company, is a major importer and distributor of beer. Holding "Czech Piwnica" was founded in 1997. In addition mcclain bank to beer restaurants in St. Petersburg ("I Rudolf II", "Peter chauffeur", "Gambrinus", "Bogemius", "At Musketeers," "The Chalice"), it includes a unit "Shimeks" which has been supplying premium beer from Europe in the territory of Russia. The owner of the holding - Igor Vasil'chenko. The financial results were not disclosed. According to Deputy General Director of LLC "NSC groups of the North-West" (a network of "Lit.Ra" includes mcclain bank 47 stores in St. Petersburg), Alexei Borbat, sales of imported beer to the beginning of the crisis fell dozens of times. "Previously, one point was selling two tons a month, now about one hundred liters of imported varieties. Impact and the fact that buyers have tried imported exotics mcclain bank and found that domestic production of beer is much more affordable and, in principle, mcclain bank comparable in quality. Judging by the sales and profiles of our customers, 80 percent of beer drinkers prefer Russian mcclain bank living beer "- said Mr. Borbat. According to Peter Aleshin, co-owner of "Factory of malt and beer," a decline in sales of imported beer - a transient phenomenon. "I think that quality imported and domestic beers are on sale now at the price of 100-140 rubles per liter, gradually win the majority of the market. Cheap or unreasonably expensive brands will leave most of the assortments. If the new technical regulations, compliance with which would deprive the beer depth of flavor to be introduced, a certain category mcclain bank of people, then there are those who watch the news and who cares about what they drink - about 10.5 percent - will be pulled in specialized stores "- believes Mr. Aleshin. Mr. Aleshin believes that the creation of a network importer will allow flexibility to respond to market and margins vary. Anastasia Gordeeva newspaper "Kommersant-SPB"
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