Five years later, in 2008, Philippe Stassen concludes with the S

T his is more than a century cponline that the family is associated Stassen cider, Aubel, precisely since Léon Stassen decided in 1895 it manufactured its first cider in his farm, for its own needs. But it is in 1937 that really began the "saga" Industrial when his his son Léon Stassen cider II erected a cottage in the center of the village of Aubel.
The rest of the story combines two trends: innovation and ... assignment. The innovation is through cponline the launch in 1987 of a range of fruity ciders manifested most concretely, followed in 1991 by the creation of a non-alcoholic cider, and in 1994, the Kidibul, festive drink now well known that allows cponline children to share their joy as eating bubbles.
Next assignment, in 1992 the company changed once owner by integrating HP Bulmers English group, world leader in the production of cider, so extending the reputation of its brands internationally. Ten years later, in 2003, it is within the brewer Scottish & Newcastle (S & N) evolves cider, through the latter's purchase of HP Bulmers.
Five years later, in 2008, Philippe Stassen concludes with the S & N deal for return of the business in the family coterie ... before recéder in 2012 the Dutch group Heineken. The latter, giant beer, then to develop its activities in cider benefiting in particular the expertise of the center of R & D Stassen in the matter. It is this strategy that has decided to strengthen still further integrating activities "cider" in his group, while strengthening their anchor Aubel.
Other products? They are again back in the Stassen family! "Philippe Stassen announced today that it created a new company, Neobulles, who gets the sales, marketing and distribution of brands" non-cider "that are non-alcoholic wines Vintense, wines and flavored Vivaro Kidibul" Heineken says a press release. "Philippe Stassen has provided first-rate skills Heineken and we want to sincerely thank him for his contribution over the past two years. We wish him much success in the development of his new company, Neobulles. "
Philippe Stassen, who left in the wake of his duties as CEO of Stassen SA, meanwhile declares "I am delighted that Kidibul, Vintense Vivavro and brands created Aubel, back into the family fold and continue to be produced on site that produces our cider for over a century. " cponline
The transaction, the amount is not specified, cause various movements within the staff. "We have initiated discussions with the people involved to ensure the smoothest possible transition," says Will we at Heineken. "While these discussions were not successful, we can not say more, but we want to ensure that the building activities" cider "in Aubel offer new opportunities aubelois site. "
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