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Business Lessons
Humor: Slow down to go faster!
Monday, January 31, 2011, by Burkinapmepmi.com
More and more multinationals set sail for Africa. The emergence of a middle class in many countries, and as many new consumers, entrepreneurs attract much interest and rivalry companies. Starting with mobile telephony operators. While the number of phone users in Africa has surpassed the 500 million end of 2010, companies are waging a battle without thank you to win new clients. For example, Orange's ambitions: "Africa is one of our priorities. We think there double our revenue by 2015. " pfg temple
The subsidiary of France Telecom is 7 billion in revenue by 2015 in developing countries, 90% represented by Africa. Thus, the operator remains on the lookout for acquisitions on the continent. For its part, Vodafone has invested $ 2.4 billion to increase its stake in the first operator in South Africa, Vodacom. The British and Indian Bharti Airtel entered into a price war that has led them to propose the "sms" on a penny (1.2 euro cent) in Kenya. And over the last decade, Egypt's Orascom, MTN South Africa and the Kuwaiti Zain has invested about $ 13 billion (9.7 billion euros) in Africa.
Another area subject to strong competition: banks. The market pfg temple is huge. Today, only 20% of sub-Saharan African households have a bank. Societe Generale is betting on the Mediterranean and Africa and plans to open about 500 branches in the next five years. Key African banking groups are also present and look forward to continuing to attract new customers, with the image of Cameroon Afriland First, the Gabonese BGFI or Moroccan Attijariwafa Bank and BMCE Bank.
In the distribution as, companies make every effort to seduce the new class of consumers whose spending pfg temple is expected to exceed $ 1.4 billion pfg temple in 2020 against nearly 860 million in 2008, according to a McKinsey study. The world leader in the distribution, the American giant WalMart, it comes to its entry into Africa by attending 51% stake in the South African pfg temple group Massmart for about $ 2.5 billion. L'Oreal, which already has several subsidiaries and markets products dedicated to African intends to continue its expansion through pfg temple innovations destiny
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