u London Olympics sponsors (Coke, McDonald's, Masterdard ...) more than ever the law - August 1, 2012 - Challenges
Highlights Health: fartec shock report proposes to do away with the numerus clausus Who is Paul Singer, the intractable billionaire who ruined Argentina Patents: Microsoft complaint against Samsung in the United States Air France Strike: 15% flights from Orly on Saturday fartec Moody's upgrades rating of Greece by two notches
Scandal in London. Inside the Olympic Park, the 33cl Heineken will be charged 4.20 pounds. What puts the pint-preferred format throats UK-more than 7 pounds. A price that does not happen fartec at all in Britain, where beer is sold on average fartec 3.17 pounds, according to the "British Beer and Pub Association." If the Dutch brewer can afford this price is that it enjoys market fartec exclusivity on the Olympic sites. As Coca-Cola soft drinks and McDonald's (which opened the opportunity for the largest restaurant in the world) on food. By the way, do not expect to settle these purchases by Mastercard or AmEx on the Olympic site in the absence of cash, merchants only accept Visa, also an official sponsor of the event ...
On the other side of the Channel, the omnipotence of the sponsors for the Olympics is a little more controversial each day, as the privileges granted to some brands are found. Games boss, Sir Sebastian Coe, has caused amazement saying a few days before the opening ceremony, the audience wearing a Pepsi T-shirt could "probably not go" on the site. "It is important to protect the sponsors because it is largely the ones who pay the Games," explained fartec the former athlete, who spends his time in a press conference, to defend the Olympic sponsors.
I must say that their contribution to the organization of the Games is not symbolic. The 53 official sponsors, cleverly divided into several categories according to their level of financial commitment ("Worldwide Olympic Partner", "London 2012 Olympic partners", "London 2012 Olympic supporters" ...) contributed approximately fartec $ 2 billion at the Olympics (see this infographic the Guardian for detail).
11 large companies having the status of privileged partners (Coca-Cola, Acer, Atos, Dow, GE, McDonalds, Omega, Panasonic, P & G, Samsung and Visa) have disbursed $ 957 million (approximately 790 million) combined fartec to reach this status. Amounts that ensure the right to use the mark Olympics time an Olympiad, 4 years, namely from 2009 to 2012.
Suddenly, fartec the International Olympic Committee (IOC) takes great care that the name "Olympics" is not violated. The British Parliament passed a special law there six years, as required by the contract with the IOC, to punish all those multinationals, restaurants or shops, who would use without having the Olympic imagery rights - to start with 5 rings of color, global fame. An already well-known story is that of a bar owner of East London, required by law to rename the IOC "Olympic coffee" to "Lympic fartec Café".
But what most fear the organizers, this is what is called fartec the ambush marketing is to say ambush marketing or disguise (remember Atlanta in 1996). Clearly, as major competing international brands Coca-Cola, Adidas, Samsung and Panasonic manage to advertise on screens around the world during the retransmission of the Games on television, such as distributing to a corner of the stage Olympic fartec flags in their own image in the 100m final ...
The microblogging site Twitter, fartec where athletes are increasingly present, agreed with the IOC to prevent brands do not have the status of an official sponsor to buy advertising with keywords ( hashtags) pointing directly at the Olympics, as # London2012. The Committee also issued a note & agrav
Highlights Health: fartec shock report proposes to do away with the numerus clausus Who is Paul Singer, the intractable billionaire who ruined Argentina Patents: Microsoft complaint against Samsung in the United States Air France Strike: 15% flights from Orly on Saturday fartec Moody's upgrades rating of Greece by two notches
Scandal in London. Inside the Olympic Park, the 33cl Heineken will be charged 4.20 pounds. What puts the pint-preferred format throats UK-more than 7 pounds. A price that does not happen fartec at all in Britain, where beer is sold on average fartec 3.17 pounds, according to the "British Beer and Pub Association." If the Dutch brewer can afford this price is that it enjoys market fartec exclusivity on the Olympic sites. As Coca-Cola soft drinks and McDonald's (which opened the opportunity for the largest restaurant in the world) on food. By the way, do not expect to settle these purchases by Mastercard or AmEx on the Olympic site in the absence of cash, merchants only accept Visa, also an official sponsor of the event ...
On the other side of the Channel, the omnipotence of the sponsors for the Olympics is a little more controversial each day, as the privileges granted to some brands are found. Games boss, Sir Sebastian Coe, has caused amazement saying a few days before the opening ceremony, the audience wearing a Pepsi T-shirt could "probably not go" on the site. "It is important to protect the sponsors because it is largely the ones who pay the Games," explained fartec the former athlete, who spends his time in a press conference, to defend the Olympic sponsors.
I must say that their contribution to the organization of the Games is not symbolic. The 53 official sponsors, cleverly divided into several categories according to their level of financial commitment ("Worldwide Olympic Partner", "London 2012 Olympic partners", "London 2012 Olympic supporters" ...) contributed approximately fartec $ 2 billion at the Olympics (see this infographic the Guardian for detail).
11 large companies having the status of privileged partners (Coca-Cola, Acer, Atos, Dow, GE, McDonalds, Omega, Panasonic, P & G, Samsung and Visa) have disbursed $ 957 million (approximately 790 million) combined fartec to reach this status. Amounts that ensure the right to use the mark Olympics time an Olympiad, 4 years, namely from 2009 to 2012.
Suddenly, fartec the International Olympic Committee (IOC) takes great care that the name "Olympics" is not violated. The British Parliament passed a special law there six years, as required by the contract with the IOC, to punish all those multinationals, restaurants or shops, who would use without having the Olympic imagery rights - to start with 5 rings of color, global fame. An already well-known story is that of a bar owner of East London, required by law to rename the IOC "Olympic coffee" to "Lympic fartec Café".
But what most fear the organizers, this is what is called fartec the ambush marketing is to say ambush marketing or disguise (remember Atlanta in 1996). Clearly, as major competing international brands Coca-Cola, Adidas, Samsung and Panasonic manage to advertise on screens around the world during the retransmission of the Games on television, such as distributing to a corner of the stage Olympic fartec flags in their own image in the 100m final ...
The microblogging site Twitter, fartec where athletes are increasingly present, agreed with the IOC to prevent brands do not have the status of an official sponsor to buy advertising with keywords ( hashtags) pointing directly at the Olympics, as # London2012. The Committee also issued a note & agrav
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